What we have learned, with the numbers left in.
Out-of-home advertising in Nigeria, digital signage that pays for itself, what a website really costs, and how to buy any of it without being sold to. Written by the people who do the work, not by a content agency guessing at it.
An agency that will not name a number is not advising you
Every figure in these pieces is a figure from our own rate card, and the rate card is published in full. If a post tells you not to buy something, that is not a rhetorical device — it is the same advice you would get on a call.
Out-of-home & radio
Billboards, lamp-post runs and broadcast across Lagos, Kwara and Ontario — including inventory we own and operate ourselves.
Digital signage
VYPΛ, our own screen network. Displays that carry your content and earn their owners 70% of net advertising revenue.
Websites & software
From a CA$250 starter site with the domain in the price to cloud architecture and streaming platforms.